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:: Newsletter June 2006 :: Future
leadership & worklife |
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The purpose of the meetings is to explore the many new tendencies within modern leadership and worklife. To create new insights and frames of reference that can inspire to new practices in both the workplace and in our own lives. You can read references (in Danish) from
some of the former participants here
>>
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The American clothing producer Timberland pays its employees for spending 40 hours a year on voluntary social work. In the international software company Salesforce.com each employee is given 4 paid days a month to conduct voluntary work. And the world-known cosmetics chain The Body Shop, who also pay their employees to conduct voluntary work a number of days a year, calls this initiative "active employee policies". Because this is not just a matter of pure philanthropy. What we are seeing is rather a new strategic move in the competition of attracting, maintaining and motivating talented employees that often want more from work than a large pay cheque. ”People feel good about working in a company that actively works for doing something good...It has turned out that philantrophy is a good recruitment tool”, the CEO of Salesforce.com has explained as the motivation behind their engagement in voluntary work. . As a result, a number of partnerships between private companies and voluntary organisations have emerged within recent years. Thereby, the organisations obtain extra resources, competencies and increased public awareness around their cause. Whereas the companies obtain new possibilities for offering personal development and meaningful work to their employees by supplementing professional training with "social practice training". Additionally, the companies can use it as a means of strengthening their external branding towards customers, suppliers and other partners. Voluntary work has in other words become a new competitive parametre in modern business. You can read more about this tendency in the English article "You are what you do" in Copenhagen Institute for Futures Studies' monthly magazine Futureorientation #1, 2006. The institute also has an article about the strategic advantages of "Philanthropic strategy" (in English) on their website. You can read it here >>
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Both large and small businesses can gain many advantages from cooperating with voluntary organisations. For those, who have an interest in exploring the possibilities, useful information can be found at, among others: Rådet for Frivilligt Socialt Arbejde [Council for Voluntary Social Work] On their website www.frivilligraadet.dk
they have a theme on the cooperation between organisations and businesses.
Here you can read about British experiences with Employee
Volunteering, which has become particularly popular amongst
employees in private companies. Is a Danish website for voluntary, unpaid work. At www.frivilligjob.dk
private individuals and businesses can obtain an overview of the many
different kinds of voluntary job possibilities that are available in their
local areas. Center for frivilligt socialt arbejde [Center for Voluntary Social Work] The Danish center for voluntary social work has at their website www.frivillighed.dk
a Social directory for Danish voluntary organisations
that businesses can cooperate with in different ways.
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Time for summer reflections "Tid til Nærvær" [Time for presence] is the Danish title of a picture book that also includes small stories, inspiring quotes, reflections, meditations and words of wisdom. The readers are sent off on an adventurous journey into a world of wonder and inspiration that stimulates the investigation into some of life's more profound questions. Here is in other words a great companion to bring along with, for example, your summer holiday reflections. The book costs 249 kr. and can be ordered here >>
The book has been published by the Danish company Time2Be
(www.time2be.dk), who have also developed the on-line work tool Time2be
online that contains, among other things, 6 internet books with 28
small stories each that can be used for your own pleasure, for teaching
or for self-development sessions with a coach or therapist. ______________________________________________________________________________________________________________ |
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The newsletter from Tania Ellis is for everyone
that has an interest in or works with initiatives, which can contribute
to enhanced working joy, quality of life, as well as sustainable businesses.
Quotes from the newsletter may be used along with a clear acknowledgement
of the source and with reference to www.taniaellis.dk.
If you know of anyone who would find the newsletter of interest, you
are welcome to forward this mail. If you have books or articles that
you can recommend, if you know of coming conferences, talks or other
activities, which could be of interest to the readers of this newsletter,
please feel free to send a mail to te@taniaellis.dk.
You can subscribe and unsubscribe to the newsletter on www.taniaellis.dk/uk/contact/html.
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